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HAIR COLOR AND HAIR CARE IN ONE BOTTLE 

ONC NATURALCOLORS healthier permanent hair color dye with certified organic ingredients. Hair coloring kit for home use.

NATURALCOLORS is a revolutionary hair color dye that is able to provide you the beautiful color you're looking for without the risks of commercial, chemical laden, hair color dyes. ONC actually cares about your health and well-being. This is why NATURALCOLORS was designed from the ground up to be healthier, safer and extremely effective.

NATURALCOLORS is the healthier hair color dye with certified organic ingredients and perfect gray coverage. It is applied using heat to open the cuticles. This method protects the hair from damaging, unhealthy ammonia used in chemical color dye to open the cuticle. The pH value of NATURALCOLORS is much lower than chemical color dyes and many "natural" hair colors dyes. After rinsing the hair's pH value is closer to a neutral value. The scale layer of the hair, the cuticle, is closed, and the color does not fade, providing a more natural, permanent solution.

1. Low pH value
2. Rich with certified organic ingredients, nutrients, antioxidants, vitamins & amino acids
3. Gentle protein based formula
4. No ammonia or ammonia derivatives
5. Resorcinol, formaldehyde and paraben-free
6. Pharmaceutical grade peroxide as used in contact lenses and eye drops
7. Lowest percentage of PPD
8. Guaranteed performance with optimal gray coverage
9. No damage to hair's structural integrity
10. Certified Vegan & Cruelty-Free by PETA
11. GMO Free
12. Suitable for asthmatics. Not tested on animals

WHAT IS HAIR?

Hair is made mainly from keratin protein like skin and fingernails.

WHAT IS ORGANIC?

Organic is a method of growing where no chemicals are used. Soil must be free from any chemicals for seven years before use. Every stage from seeding to harvest, making to use, is carefully controlled. Organic is healthier, protecting you, the environment, and the future.

Chemical color with hormone boosted coconut; oranges grown in mulch or GM corn may legally be called “natural”, but not “organic.” Only color with real organic contents can be called “organic.”

HOW DOES CHEMICAL HAIR COLOR WORK?

It is the result of chemical reactions between hair, color pigment and peroxide and ammonia.

WHAT ARE PEROXIDE AND AMMONIA?

Peroxide is bleach. Ammonia is a smelly gas dissolved in water to make a strong alkaline solution. It is often used in drain cleaner. It is dangerous. You should not breath the gas in. It has a very high pH.

WHAT IS pH?

pH is a scale of numbers used to show how acid or alkaline a liquid is.

Pure water is neutral (7)

7 – 0 is getting more acid

Hair starts to breakup from 11

NATURALCOLORS pH is 8.5. Chemical color is 10.5. The difference between a pH of 8.5 and 10.5 is not 2 it is 20. Jumps are 8.6, 8.7, 8.8, etc. like the scale used for earthquakes.

Very high pH burns hair, skin and fingernails. This is one reason why colorists wear gloves. It is also why it can feel itchy or hot when your hair is colored with chemical hair color. It dries the hair out. It is one of the main causes of split ends.

WHY ARE PEROXIDE AND AMMONIA USED IN HAIR COLOR DYE?

Peroxide is used to lighten hair. Ammonia is used to open the hair cuticle.

WHAT IS THE HAIR CUTICLE?

It is the outside part of the hair shaft. It is made from dead cells overlapping in layers. It is like scales of a fish. It gives the hair strength and protection. It does not give hair its color. Hair color is underneath.

HOW DOES CHEMICAL COLOR GET IN TO HAIR?

It uses high pH ammonia to force open the cuticle to allow the color in.

CHEMICAL COLOR VS. NATURALCOLORS

WHAT IS SPECIAL ABOUT NATURALCOLORS PIGMENTS?

Each shade of color is made from 124 – 154 top quality items, treated and stabilized individually, to create the perfect pigment. Each organic part is blended to produce natural pigments instead of using high levels of PPD.

HOW DOES NATURALCOLORS GET IN TO HAIR?

NATURALCOLORS has lower pH compared to chemical hair colors with ammonia.  Applying heat is necessary to open the hair cuticle in uncolored hair.  To get color in to your uncolored hair with a low pH your hair is held in a substance that acts as a moisturizer.

WHY NATURALCOLORS LOW pH IS SO GOOD

NATURALCOLORS low pH does not open the pores of the scalp. So chemicals cannot seep in to the blood stream. When chemicals get in the blood stream they end up in the liver. The body cannot clean these from the liver because the chemicals that make chemical color stick to hair make it stick to the liver. This is one reason why breast cancer grows year by year.

HOW DOES HEAT OPEN THE CUTICLE?

Heat opens hair cuticles in the same way as the pores of your skin open in a sauna.

IS HEAT IMPORTANT TO HOW THE COLOR WORKS?

Yes. It is important to follow the instructions carefully.

Do…

• Shampoo to clean the hair of colored hair sprays, mascaras to cover gray before using the color
• Mix in a bowl for best results
• Use as soon as Color Gel and Colorfix are mixed
• Adjust the color mix for coarse or resistant hair 2:1 (Color Gel : Colorfix)
• Emulsify/massage color that is already on the hair with warm water for 3 minutes before shampooing (helps push more color in to the hair)
• Shampoo and condition only after emulsifying. As our colors do not have the chemical glue other colors have, we recommend sulfate-free, paraben-free, low pH shampoos and conditioners. This will stop the color from fading faster
  
• Use sulfate-free, paraben-free, low pH shampoos and conditioners for longer lasting results

Don’t…

• Compare NATURALCOLORS to other chemical hair colors
• Use if the color out of the color bottle has turned black
• Apply heat to already colored or bleached hair except when indicated
• Expect immediate results if your hair has recently (within 3 months) been colored with Henna

THE IMPORTANCE OF APPLYING HEAT

Chemical hair colors have harsh chemicals and a high pH. Both are used to open the hair cuticle and force color into the hair. This is damaging to your hair, scalp and health.

NATURALCOLORS pH is very low. It cannot open the hair cuticle with a high pH like chemical colors. Instead, NATURALCOLORS uses heat to open the cuticle and penetrate the color. Heat opens the cuticles of the hair in the same way as a sauna opens the pores of your skin. There is no itch and no damage to your hair or scalp. This is a much healthier approach than traditional chemical color, for your hair, your scalp and your health.

Men do no need to use heat. Apply. Wait 30 minutes for full gray coverage. Or 15-20 minutes for a 'salt and pepper' look. Rinse.

BEFORE USING NATURALCOLORS

Hair colors may cause allergic reactions. Temporary black henna tattoos may increase your risk of allergy.

Even if you have colored your hair with this or another hair color before, we strongly recommend you conduct a preliminary test two days before every use.

PRELIMINARY TEST

1. Mix a small amount of Color Gel with Colorfix.
2. Dab a dime-sized amount of this mixture behind your ear or inside forearm.
3. Check the area two days later. Do not use NATURALCOLORS if there is any rash, swelling or irritation.

COLOR CHECK

To ensure the best color result, carry out a color check using the same mix you used for the preliminary test. If your hair is colored, permed, bleached, or has had a henna color, it can absorb more pigment and the color result can be darker. To make the test, take a one inch strand, and wearing the gloves provided, apply the mix. Leave for the full development time. Rinse well and dry.

Once the color is the one you expect, and there was no reaction to the preliminary test, you are ready to use NATURALCOLORS.

The hair must be clean and free from styling products (i.e. Gels, Waxes, Coloring Sprays, etc.) These products can stop the color from working properly. Make sure to shampoo the hair, (but do NOT condition the hair). Hair must be dry.

PREPARING NATURALCOLORS

Decide on the amount of color needed. You can mix the Color Gel and the Colorfix in the bowl provided and apply with the brush or you may mix the Color Gel into the Colorfix bottle, shake well, and apply directly from the bottle. Apply to dry hair.